Webmasters who own PBNs participate in covert activity. They have to conceal their network from prying eyes. As a result, they prevent bots from companies like Ahrefs and Majestic from crawling their sites. That way, their customers competitors can`t see what they`re doing.
It`s all pretty clever, however the clients of the PBN owners put a great deal of faith within their capacity to cover their tracks. If, for whatever reason, those tracks aren`t covered very well, then those PBNs might get discovered and all of their backlinks is going to be worthless. Keep in mind additionally that the way that PBN owners block bots from crawling their website is by updating the robots.txt file. But there`s no written law saying any company must obey what`s inside the robots.txt file!
Worse, bots can easily see what`s within the robots.txt file. If this looks like the site is blocking a lot of bots from crawling, that might in as well as itself be a sign to Google the website is shady. If Google does determine that this site is link-spam haven, then expect the backlinks on the site to become worthless.
People who own PBNs aren`t running a charity. You`re going to need to pay for buy backlinks. Just how much do you want to pay? That will depend on the standing of the PBN owner and whether you`ve got your hands on a promo code. Generally, expect to spend a couple of hundred bucks for around 1 to 5 backlinks. Each backlink will come coming from a different domain on the PBN.
To acquire the amount of money, you`ll often get absolutely no evidence that the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a listing of pages with backlinks, you`ll just get a summary of domains which include your links with TF/CF info for each domain.
Another reason to test PBNs and buying backlinks: it`s often the case that they`re run by one person that has almost no free time. As a result, the PBN webmaster creates content for you personally by simply spinning existing content on the web. If you`re not familiar with the thought of spinning, it`s a way that some blackhat enthusiasts take content that`s already on the web and use software to paraphrase it. That`s how they avoid duplicate content penalties.
However , spinning software isn`t anywhere near perfect. It`s often the case that spun content looks like something authored by a child in Kindergarten. If Google detects poor grammar in the article that links returning to your site, you can bet it is going to devalue the hyperlink. When that occurs, you won`t get anything for the investment you spent.
Webmasters who host PBNs are also notorious for utilizing shortform content. A backlink you purchase will frequently result in a write-up that only has about 300-350 words. In other words, PBN owners do exactly enough to help you get a small amount of link juice. That doesn`t look authentic, and it probably isn`t planning to fool Google for a lot longer. Take into account that you`ll rdvenf much better SEO benefits with longform content, which can be rarely offered once you purchase backlinks.
We`ve already highlighted a couple of ways that Google can determine if you are buying backlinks. First, it can see if the site is attempting to pay for its tracks digitally. Second, it could get on the spun content.
There are many methods Google knows, though. For instance, a few of your backlinks might not be relevant. In the event you purchase a backlink online that deals with pets and it also points for your site that`s information on auto repair, Google`s algorithm will observe that. The backlink won`t appear right.
Also, in the event you go cheap and buy backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be sure the folks at Google are monitoring the black hat sites to discover people selling backlinks. If you can look for a vendor that`s selling backlinks, so can Google.