To know the shopping preferences of today’s consumers and how they look at the in-store versus the web purchasing experience, Imprint Plus, makers of re-usable, store holiday hours name badges and signage, carried out a random survey of one thousand women and men across the country. The survey respondents were somewhat split into three groups of people who would rather buy online (32.5%), in-store (29.70%), and a mixture of both (37.80%).
Among those that prefer the in-store experience, they frequent the following stores to be able of preference: Discount Mass Merchandisers, such as Walmart and Target (76%); Food Retailers, such as Food Markets and Whole-foods (71.2%), then Drug Stores, like CVS and Walgreen’s (50%); Beauty Supplies, like Sephora (48.9%); Electronic Products Stores, including Best Buy (48.9%); Hardware Stores, including Lowe’s and Home Depot (44.10%); and Department Stores, including Macy’s or Nordstrom’s (37.6%).
“Our survey informs us that consumers shop at physical retailers, primarily for discounted merchandise, food, drug, and health insurance and beauty aids, and for consumer electronics, appliances, building supplies, and clothing,” said Kristin MacMillan, President of Imprint Plus.
Consumers who shop in-store reported the necessity to see, touch, and handle merchandise as part of the buying experience, along with on-the-spot sales rather than needing to wait around for delivery. With regards to purchasing food, most of the consumers surveyed (86.10%) choose to shop in-store because of the capacity to judge quality and freshness. Online shopping for food presents challenges including the requirement to be house to accept delivery as well as the inability to utilize the senses in seeing and handling the merchandise offered. Clothing is yet another area where customers prefer in-store shopping. 60% of these surveyed favor the brick and mortar experience, with only 17% of those surveyed opting to purchase clothing online. What consumers like least about Good Friday open hours is that it is simply too time-consuming with long-wait times to consider or return merchandise. Other key dislikes reported include difficulty in locating sizes, colors and styles, and travel time back and forth from the store.
“The retail available experience fulfills the requirement for using the senses included in the shopping experience and feeling, touching as well as smelling is used in merchandise selection,” continues Ms. MacMillan.
More than half of clients surveyed (52%) reported convenience as the reason they enjoy online shopping. In addition they reported the wide range of merchandise to choose from, free freight and returns, price comparisons and internet based testimonials as positive experiences connected with online shopping. What they dislike about internet shopping will not be seeing the merchandise personally, the inability to try on for size and fit and the need to watch for shipping.
“Consumers are pressed for time as well as will be more willing to shop in traditional stores if they could shop more efficiently in less time,” adds Ms. MacMillan. “A give attention to customer care is needed the buyer travel through long wait times and merchandise selection. Using technology and retailer apps can be a factor in streamlining wyydui procedure of merchandise selection and check out.”
More than half in the consumers surveyed stated it absolutely was essential to create a personal relationship with a sales associate whether online or even in-store. Asked if using a personal relationship having a store sales associates would result in more shopping in this store, nearly 50% of the surveyed responded “yes.” An identity badge stating a sales associate’s name, title and section of expertise is a review of the customer, the one that the survey clearly establishes as a pathway to developing better customer relations with the retailer, along with generating more sales and frequent visits.
“Today’s consumers want personalized experiences when store holiday hours need to blend technology and repair to satisfy their needs,” continues Ms. MacMillan. “A simple add on may be the ability to select clothes online and reserve a dressing room – time savings and creating a new shopping experience.”