This past year we analyzed 1 million Internet search results. And we discovered that links impacted rankings greater than every other factor: Number of referring domains. In fact, Google has recently come out and claimed that backlinks is one of their best three ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. Now you ask:
Exactly why are links still so important?
To know that, you’ll have to hop inside your Delorean and return to the pre-Google events of the net. Back in the day, search engines like google like Yahoo! and Alta Vista (remember them?) were the dominant players. And they also ranked their search results 100% based on the content on the webpage.
Their now-famous PageRank Algorithm changed the video game. Rather than simply analyzing the content of a page, Google looked at the amount of people linked to that page. Plus they were right. Nearly two decades later, links remain the best way to determine the standard of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
Having said that, due to updates like Google Penguin, Google now focuses on link quality (not only link quantity). You could be wondering: What exactly is a high-quality link, exactly? And how do you build them? That’s what I’m likely to cover in the rest of the following information.
Link building in 2018 is the procedure of earning links on other websites. Earned natural links directly enhance the reputation of a website and where it ranks in the search engines, along with other search engines. Self-made links are risky and are available with them the risk of penalisation from the Google webspam team.
Link-building is a very risky strategy in 2018, and one that I would avoid until you have (a minimum of) first dealt with the inevitable quality issues on the website. Should your business or website content articles are not rvkzci organic links or social shares you could have a huge problem on your own hands, and unnatural links is not going to help you in the long run.
You should understand that in 2018, Google “discards” and “discounts” lots of links in your site, especially the low-quality links it identifies, and it also takes a lot longer to find out the results of some kinds of link building packages. Links still matter generally in most situations but Google looks to demote sites who have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a huge part of E-A-T is becoming mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to disregard lower-quality links and will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to some site I might look at the site for quality issues first and improve website content. It’s easier, cheaper plus an investment in a pro-active activity that Google isn’t actively devaluing.
You can utilize tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to check on for common SEO challenges. Should you be not technically minded, we could optimise your site as part of our fixed price SEO service or ad-hoc SEO audit service.