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In a question of only 15 years, Asian cuisine has gone from being a niche food obsession to just about the most popular around the world. Global sales at Asian fast food restaurants have grown by nearly 500 percent since 1999, the easiest growth seen in any fast food category all over the world, based on data from market research firm Euromonitor. Fast food here is described as any restaurant that gets less than half its sales from sit-down meals.

Asian food has grown by roughly the identical amount as the next four fast food categories-Middle Eastern, Chicken, Pizza, and Latin-combined. The world’s fast growing appetite for Asian food has a lot related to both population growth and economic development on the continent. Demand has soared in China, where GDP per capita has increased greater than ten fold since 2000, as well as in Vietnam, Thailand and Malaysia.

But Asian food has also took advantage of the emigration of 打酱油 other regions around the world, where people then adore cuisines they might not have encountered otherwise. The Usa, where the number of Asian immigrants has expanded immensely, is perhaps the best example. Americans, especially younger ones, are deeply enamored with Asian food (and hot sauce, in fact).

“They’re trying to find bolder and spicier flavors, and something different,” Darren Tristano, executive v . p . of Technomic, a cafe or restaurant-research firm, told QSR Magazine.

Sales at Asian fast food restaurants have become by 135 percent since 1999, well outpacing the development noticed in some other segment. Asian food specifically is unique because the majority of fast food restaurants that serve cuisine from the region, whether it’s Chinese, Thai, Vietnamese or Malaysian, aren’t chains but independent, small restaurants. Globally, just about 10 percent of sales at Asian fast food restaurants originate from chains. The remaining 90 % (which is greater than $135 billion annually)originates from mom and pop restaurants.

In america, the tale is different, but no less striking. Roughly half of all sales at Asian fast food restaurants came from chains in 2014. The viability of this model points to some certain innhyb of demand. U.S. chains like Panda Express, which reached nearly $2 billion in sales last year, have proven that there’s a mass market fascination with Chinese food. Even Chipotle has responded to the demand with Shophouse, a speedy casual Thai noodle restaurant.

Asian food is really coveted today that even restaurants that are centered around cuisines that aren’t even remotely Asian-like burgers, fried chicken, and sandwiches-are increasingly offering Asian-inspired options. You can find currently a minimum of 550 items sold at fast food restaurants around america with either Asian names or perhaps an overt Asian influence, based on consumer research firm Mintel. Exhibit A: Teriyaki burgers, which could now, by the way, be discovered at Carl Jr.’s.